![]() ![]() TV: Which is more true to your own experience? That’s just based on sitting outside of public schools, versus interacting with my friends’ kids who go to private schools, who were sent to fashion classes and learned to design their own clothes. Whereas in my research, a lot of the public school kids, they often aren’t in the same way. My friends’ teenage daughters and sons who go to private school are really nurtured in a way where they are encouraged to be eccentric and creative. I could be reaching, but I equate it to what happens in a lot of public high schools, with bullying. There is a lot of homogenized style amongst teens these days. HB: The most interesting thing that I discovered in what teens were wearing on the street - specifically in Los Angeles, where we were shooting - is that most teens didn’t have very outrageous or interesting style. In a way, her pushing it with her style is kind of like an “F you” to the world. She’s willing to take chances with her style she likes to stand out. She starts to wear less cutesy skirts and dresses she starts wearing pants. As she starts to empower herself, come into her own, and mature, she starts to dress less cutesy and girly, for reasons that have everything to do with her personal growth, her inner story, her shifting away from caring about these dates that she would go on to get approval from men and looking inside herself for that approval. And so she’s created this person for herself based on what she thinks is going to get her male attention. She has an idea of what she thinks men want to see, boys and men. HB: In the beginning it’s pretty obvious that Jules is trying to be sexy to men. How do her clothes tell this story of her emotional shifts? TV: Jules has a few shifts over the season - her relationship with Rue evolves her conflict with Nate becomes a threat that causes her to become secretive and afraid. There are evolving ideas, and it’s really fun to learn more about the characters with each script. One of the exciting things about TV, unlike features, is that you get to tell an ongoing story and discover things and collaborate. ![]() As we received more scripts and started to understand where the story was going, Jules had an arc and we were able to see where we could take the character. The silhouette of the tennis skirt slash cheerleader skirt became a look we stuck with. Sam Levinson has an affinity for that anime vibe it inspired him visually. She was even referred to as looking like Sailor Moon. HB: From the very beginning, when I only had the pilot, her character was described as having a look inspired by anime. How does her wardrobe accentuate the balance she plays with, between innocence and sexuality? TV: The character Jules (Hunter Schafer) probably has the most elaborate outfits, if we’re thinking about teens getting dressed for school. This content can also be viewed on the site it originates from. “I’ve never gotten to bring these references to any set except this one,” she says. So this project ,and its collaborative process, were a dream come true. “Barbie, Hunter, and I all made mood boards.” Alexa grew up with issues of Vogue and Harper’s Bazaar flooding her house and has been saving inspiration images to private Tumblr accounts since middle school - old Showgirls stills, iconic photos of Elizabeth Taylor, and Nina Simone with jewel-encrusted eyelids and brows. “We had hour-long conversation with Sam just about makeup,” Alexa Demie, who plays cheerleader Maddy Perez, tells Teen Vogue. And if we must suspend our belief of what might otherwise garner a demerit, so be it. The clothing and makeup are used to create and enhance character. ![]() The characters are not simply dressing on trend, they’re dressing to further tell a story about who they are and who they want to be. ![]() Why merely show a character acting stoned when you can turn the camera around and around and give the audience the spins, too? Euphoria is fantastic, not only in the diegetic elements - in episode seven, talking pill bottles externalize a quiet moment in which Rue resists the urge to relapse - but also in its boundary-pushing with just how much high schoolers can get away with when it comes to school dress codes. ![]()
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